What's In The Heart Of The Dog?

Talk to the Dog, in the language of the Dog, about what matters to the Dog.

Roy H. Williams is the Wizard Of Ads.  An individual whose marketing magic and advertising concoctions who is so revered even the great Paul Harvey whose News and Comment on weekday mornings and mid-days, and at noon on Saturdays, as well as his famous The Rest of the Story segments reached as many as 24 million people a week from 1952 through 2008, had this to say of The Wizard of Ads:

Q...but what he said

What's in the heart of the dog...