Search Engine Optimization (SEO) is the process of adding relevance to a website while adhering to best practices. The goal of SEO is to obtain and maintain a higher ranking within the Search Engines organic (non-paid) results pages. Search Engines periodically evaluate websites to determine their relevance to the search term (or Keyword) that is being used. To achieve relevance, content, keywords, links and other means to be judged may be added to the website.
We work with you to understand what is important to you and to your clients/customers. We take the time to research not only your company and website, but also the websites of your competitors. Keywords are not just made up; they are researched as well, then added to your site, including your text with your approval. We look into other sites for relevance and if appropriate, we ask for a link.
We focus primarily on the three major Search Engines, Google, Yahoo and MSN as these top three not only are the top players, but they also supply most smaller Search Engines with information.
Monthly reports are given to each of our SEO Clients showing Search Engine Page Ranking for keywords or phrases to show progress.
In the beginning of your organic Search Engine Optimization project it is important to have realistic goals. Over night success does not happen as the Search Engines do not “crawl” every site everyday. Meaning they do not look at your site for relevance and changes as often as you may desire. Think about how many websites are out there, you wait for your turn. Do not expect #1 position for each of your keywords and phrases. Our goal is to get first page placement for multiple key phrases on the major search engines.
Search Engine Marketing (SEM) is paying Search Engines to show your ads either by the number of times your ad is shown or if your ad is "clicked on" also know as Pay Per Click or Cost Per Click.
Pay Per Click (PPC) is a type of search engine marketing; advertisers pay a set amount every time their ad is clicked by a prospect.
Sponsored listings can place your website at the top of Google, Yahoo and more within a matter of days. You will be provided with extensive keyphrase research, daily maintenance of your bids, detailed reports and on-going support.
Benefits to PPC include-
High page ranking
Changes to campaign for promotions
Branding Opportunity for less than traditional marketing
Overseeing prospects activities
