"The value in any media is based solely on how many of your customers or potential customers you can acquire and begin a relationship with...not through the media in which they were mined, but directly with that customer on his own terms using your business as the media."

                                                           ~Rich Carr, CRME

Bold statement?  You bet it is.  Carr Knowledge founder Rich Carr spent more than twenty years selling radio, television, direct mail, internet, and various print medias.  Over the years one common theme was omnipresent; Will this work?  Regardless of media choice, the goal of nearly every campaign was 'to sell more stuff'.  And, to sell more stuff you need to be able to measure how much more stuff you sold from your efforts!  Furthermore, you also needed to know who you sold more stuff to so that you could sell them more stuff...and if they really liked your stuff, then they would tell their friends about your stuff and you'd have to be able to measure that too!

The Generals of big media won't tell their Little Soldiers this, but it is the buzz in the boardrooms and the underlying paranoia of all media; Did it work?  Was it us?

To a great degree, the accountability of the internet, the amalgamation of customer databases, the analytics that go into measurement of success, managed expectations, and a strategic approach to choosing the correct media(s) for your business and its goals is what we're all about.  Our team all came from the traditional media world, and realized we could answer the question; Will this work?