You MUST collect the opt-in information of visitors to your web site!
Why? If you're not constantly building your opt-in email list, you're letting MOST of your sales opportunities slip right through your fingers! I can't say it often enough!
Studies have shown that it takes an average of FOUR TO SEVEN points of contact to make a sale -- and you won't make it to the second point of contact if you don't have a way to reach your visitors after they've left your site.
Think about how many web sites you visit in an hour of surfing the Internet -- do you remember the salescopy and products from each of those sites? Could you find a particular site again if you wanted to re-check their information? Even if you Googled it, there's no guarantee that exact URL would show up in your keyword results. In most cases, visitors come to your site, they look around, then they leave, and they're gone forever. But simply by collecting their first name, last name, and email address, you can stay firmly on their radar and expose them to your products time and time again -- all at nearly no cost to you! These people are your opt-ins, and an opt-in email list is the very foundation of any online business.
That's why it's amazing to me that many people don't take advantage of opt-in email marketing. Especially when statistics from PostFuture back up exactly what I'm saying:
~ 82% of online buyers have made at least one purchase
in response to an email promotion
~ 67% of users open at least 60% of opt-in emails they
~ 32% have made an immediate online purchase in response
to an email!
~ 59% have gone on to redeem an email coupon in an
online OR offline store.
People pay close attention to their email, and more and more people are buying online every year! But consumers know that their personal information is gold, and they won't give it to you unless you give them something they want in return. If you provide your visitors with a targeted, valuable opt-in offer, your opt-in email list will grow -- and so will your revenues.